The Chicago Public Education Fund

Using a Venture Capital model with a social return to create funds that will yield a high social return ultimately rasing the bar for Chicago Public Education. They are the nugde of change.

Branding / Website Design / Print / UI / UX

gimme game

Collecting Customers Collecting Cards

The Psychology of Intangible Value

We designed a game with multiple layers of desirable-if-intangible value, meaning players always had a next thing to strive for. They used a points-based currency to buy cards from each other and the market, and complete sets of cards could be traded for prize draw entries. A gamification system awarded trophies and extra points for a variety of sometimes mysterious but always appropriate in-game actions.


cards traded