The Chicago Public Education Fund
Using a Venture Capital model with a social return to create funds that will yield a high social return ultimately rasing the bar for Chicago Public Education. They are the nugde of change.
Collecting Customers Collecting Cards
The Psychology of Intangible Value
We designed a game with multiple layers of desirable-if-intangible value, meaning players always had a next thing to strive for. They used a points-based currency to buy cards from each other and the market, and complete sets of cards could be traded for prize draw entries. A gamification system awarded trophies and extra points for a variety of sometimes mysterious but always appropriate in-game actions.
997,667
cards traded